Name Equinomics: The Secret to Making Money with Your Horse Business by Lanier Cordell Price $22.45 Extended Description Back in Print!!!!! Written by an expert in marketing who helps horse businesses develop a plan to make their business financially successful. Covers the basics in marketing as well as many areas that you haven't even thought of. This book is normally sold during the seminars Lanier Cordell gives, but you can purchase it here. Recently Re-released. Retail Price 24.95 Brief Description Paperback